●           hülya is a brand project that, for now, remains in the drawer. I decided to share it anyway: in a graphic workerʼs life there is plenty of routine work not worth mentioning, easily superseded by sketches. The challenge I was given was speculative. The brand's author told me about this idea of developing clothing pieces inspired by architectural works: motifs based on patterns and textures, cuts shaped by building forms, and so on. She already had a name and a tagline: hülya, whatʼs yours? and gathered some photographs. According to the client, this Turkish word evokes «daydream». On this page I leave my explorations. I end with the version that truly came very close to being greenlit.