●           «As its name suggests, Sementeira, a seasonal event, aims to be the fertile ground conducive to creativity and cultural production in all its forms, with the harvest left to the visitorsʼ discretion, without any interference from the organisers (Bloco de Esquerda Viseu) other than creating favourable conditions for the free enjoyment of those who come to its spaces. A meeting place and an exchange of experiences, it has come to include — and intends to continue to do so — events as diverse as exhibitions, recitals, discussion groups and workshops, while also wishing to reaffirm itself as a place of spontaneity and socialising without ever losing sight of the playful and social dimension of creation and culture.» (António Gil)

●           Sementeira was born out of conviction and volunteerism, with complete autonomy, taking over a spacious party headquarters in the historic centre to promote the talent of creatives, artists and craftspeople — no sponsorships, no filters, no imposed themes. And in its fifth edition, in 2017, the Cooperativa Artística Cabanões Cardoso (for the purposes of this project, Pedrokas and I) joined the organisation to develop a communication strategy for the event. The result — which would establish a kind of formula for subsequent editions — was based on a performative graphic identity, that is, a collaborative graphic design process that was revealed according to communication needs. It is a work‑in‑progress and our own artistic contribution to the exhibition.

●           Highlighting the plurality of artistic proposals and their authors — who had submitted to an open call a few months earlier — our approach involved collecting characters and graphics, extracted from all kinds of everyday printed materials, from receipts to mail, from book covers to budget tables, etc. The most disparate graphics interact on the same plane somewhat like very different artistic proposals coexist in the same exhibition space. The boldness of the resulting compositions challenges legibility, like a message to be deciphered, a game. We have fortunately managed to establish a rapidly recognisable identity, without resorting to the usual graphic lexicon of Marxist parties.